The most
important thing in SEO isn't getting backlinks or even your content. Before any
of that can even come into the picture, you first need to choose the right
keywords to target. By choosing quick-to-rank keywords, you'll start getting
traffic and profits right away, instead of having to wait months to see
results.
How do you choose keywords that you can rank for quickly?
Generally,
you'll want to be targeting keywords that are three words or longer. Target
keywords with at least 1,000 searches a month, more if you have a PR 2 or
higher website.
Do an exact
match search for your keyword. In other words, put your keyword in quotes, i.e.
"this is my keyword." This will give you the exact number of
competing websites.
Ideally,
this number should be less than 50,000.
Your
primary aim is to get in the top five places as quickly as possible. There's so
little traffic below the top five that it's not really even worth shooting for.
The weaker
the top five, the better your chances of ranking for those keywords quickly.
First of
all, evaluate whether or not the top five are deliberately trying to rank for
the keyword you're targeting. There's a good chance they just ranked by
accident, which will make it much easier to push them off.
Do they
have the keyword you're targeting in their title tag? Is the keyword in their
meta keyword tags? If so, then you're in for a tougher fight. If not, the going
will be much easier.
How many
backlinks does your competition have? Use the Yahoo! Site Explorer to find out.
(Google hides links and is inaccurate for the purposes of SEO competitive
analysis.)
Also gauge
your competitor's PageRank by using a PageRank checker. Then take a look at the
domain age, as well as the number of pages on your competitor's sites.
The easiest
keywords to rank for will have competitors that aren't specifically targeting
the keyword, that don't have many backlinks, that have low PageRank and/or low
domain age. Hard to rank for keywords will have just the opposite.
Most
keywords that contain the "root" keyword will have a lot more
competition than those that don't.
For
example, if you're in the diet niche, keywords like "best diet" or
"low carb diet" or "six pack abs diet" are going to be
highly competitive.
On the
other hand, keywords that don't have the word "diet" in them will
have much less competition. For example, "get a 28-inch waist" will
be much easier to rank for.
If you
combine these techniques, you'll have a solid strategy for finding keywords
that you can rank for within two to six weeks. Remember that SEO is as much an
art as it is a science, and that getting fast rankings is as much a function of
putting up many pages targeting different keywords as it is picking good
keywords.

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