Article
marketing doesn't have to be time intensive. It doesn't have to take ages to
take effect either. In fact, with proper outsourcing you can use article
marketing to drive herds of traffic to your website in less than twenty minutes
a day. Here's how.
==>
Doing Your Keyword Research
The keyword
research and title writing are the most important parts of the process. By and
large it's best to do this yourself. This is what takes up half of the twenty
minutes.
Aim for low
competition keywords to start with. Yes, you can rank for high competition
keywords in the long run, but if you're looking for an instant traffic boost,
go for the low-hanging fruit.
Pick out
those keywords and write attention-catching titles for them. A reader should
feel instantly drawn to the title just by reading it. Remember, it's not just
about rankings, it's also about getting people to click on your listing once
you're ranked.
==> Find
a Quality Writer You Trust
Find one or
two quality writers that you can trust. Usually you'll have to go through five
or six writers before you can find one or two that are truly stellar.
Make sure
they have first class English. Make sure their writing is grammatically correct
and has personality. Check it against Copyscape for the first few submissions.
Also pay
attention to their response time. How long do they take to reply to emails? Is
their work turned in early, on time or a little bit late? Their behavior early
in the relationship is a good indicator of what it'll be like working with them
in the long run.
Find one or
two outsourcers you feel confident outsourcing the article submissions to.
Logging into various sites and submitting articles by hand is very
time-consuming. An outsourcer will be happy to do it for $1 or $2 apiece.
Alternatively,
you can learn to use automated submission software. Unfortunately, most of the
top article directories like EzineArticles and GoArticles don't accept
automated submissions.
==>
Create a Consistent Publishing Schedule
Create a
consistent schedule for when you want content published. For example, let's say
you want to publish two articles a week.
Create a
list of topics and titles for your writer for the month. Make sure any
questions about the assignment are answered before they start.
Contact
your article publisher and let them know when to expect the articles. You can
send them all the articles at once and ask for them to be published twice a
week, or just send the articles to them to be published as they come to you.
This whole
process will take a week or two to set up. But once it's up and going,
something miraculous will happen: you'll get all the benefits of article
marketing, while putting in very little time yourself. Just sit back and work
on other areas of your business while the article traffic starts coming in.

Comentários
Enviar um comentário